Tape for Craft CMS
Editions
Lite tracks a store properly on the platforms most stores use, and it is free. Pro adds the rest of the platforms, server-side tracking, matching data, and the tools that find and recover lost conversions.
| Lite | Pro | |
|---|---|---|
| Price | Free | $99, $59/year renewal |
| Google Ads, GA4, GTM, Meta, Clarity, Hotjar | ✅ | ✅ |
| Full ecommerce funnel and Commerce auto-tracking | ✅ | ✅ |
| Custom event names | ✅ | ✅ |
| Consent Mode v2 and CMP integration | ✅ | ✅ |
| Order deduplication and the event log | ✅ | ✅ |
| Twig and JavaScript event APIs | ✅ | ✅ |
| TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X, Microsoft Ads | — | ✅ |
| Custom snippets and webhooks | — | ✅ |
| Server-side tracking (Conversions API, Measurement Protocol) | — | ✅ |
| Automatic refunds (server-side, to GA4 and webhooks) | — | ✅ |
| Enhanced conversions and advanced matching | — | ✅ |
| The accuracy report | — | ✅ |
| Conversion recovery | — | ✅ |
| Triggers | — | ✅ |
Lite — free
Six platforms in the browser, the whole Commerce funnel, custom events, Consent Mode v2 with every supported CMP, deduplication, the event log, and both APIs. For a store whose advertising is Google and Meta, that is a complete setup.
Lite is not a trial. The ledger records every conversion on Lite as well, so if you upgrade later the accuracy report fills in from the day the first one was sent.
Pro — $99
A one-off $99, with a $59/year renewal. Everything in Lite, plus:
- Seven more platforms, plus custom snippets and webhooks.
- Server-side tracking: a second copy of each conversion that ad blockers and closed tabs cannot stop. Refunds go server-side too.
- Enhanced conversions and advanced matching: hashed customer data sent with conversions, so platforms can match them to accounts. See Privacy.
- Recovery and the accuracy report, which find the orders the platforms never heard about and send them.
- Triggers: conversions from clicks, forms, scroll depth and time on page, set up from the control panel.
Renewals and downgrades
The renewal buys updates, the way every Craft plugin licence does. Pro keeps working if it lapses.
If a site is switched back to Lite, nothing breaks. Pro destinations and triggers stop firing, server-side sends, matching data and recovery stop, and all of their configuration is left untouched. Switching back to Pro restores exactly what was there, and Lite destinations carry on as before.